Category

Design And Branding

Design trends 2017

Each year we learn something new about design and 2016 was no different.
After last year’s article had such a success we decided to make some predictions for 2017, so let’s get started!

Design trends are influenced by media, technology, the fashion industry and, lately usability. A trend emerges slowly, gradually, making its way into all design branches, and then disappears in exactly the same way. Basically a design trend’s life is no longer than one or two years. Design in 2017 will continue the trends that materialized in 2016 while adding some new influences, but the feeling is well known and familiar and you may have seen it in the past couple of years. The main influencer remains Google’s Material Design, that suffers a few changes.

UX design trends 2017

The growing area of user experience design is an opportunity for a complete mindset shift for companies—away from selling products and towards selling experiences. It’s the best way to build a sustainable competitive advantage.

Last year, we saw some truly innovative stuff happen in the world of UX. The biggest one, perhaps—and our favorite here at CareerFoundry—was Pokémon Go, the augmented reality game from Nintendo that became the top-grossing app in the US within 13 hours of its release and got 50.2 million people all over the world to walk outside and run into things.

Web Design Trends for 2017

It’s quite common among designers to believe that following trends is a crucial part of their job. Being constantly up-to-date is seen as mandatory. Many designers evaluate the work of others through a prism of trends – tagging something as #old can be seen as an insult, as if not fitting the most recent style would automatically make the whole project less valuable.

However, there are reasons to follow the trends. Visiting such websites as Awwwards, FWA or CSS design awards may inspire you and as a result, help you to venture outside of your design habits. You can learn about the new visual worlds, which you can then (consciously or not) integrate with your graphic language. Watching the work of others helps you to keep on improving your skills while being up-to-date when it comes to the latest technologies.

Learn What Separates the Great logo from the Good

Skim the pages of any fitness magazine and you’re likely to see a Nike Swoosh. Glance up at a billboard and you might see Mastercard’s dual circles staring down at you. Do you recognize these brands? Of course. What makes their logos work?

First, recognize a logo on its own is not a brand identity, but just one part of it. Think of all the pieces of your identity together and how they can be aligned visually with your logo to make up a cohesive and effective brand identity.

Whether you’re trying to establish a new brand or get creative with one that’s already well-known, an effective logo is key. Context and style may vary from year-to-year, but the principles and best practices that guide logo design remain unchanged.

When we think about the elements of effective logos, here are some things to keep in mind.