The growing area of user experience design is an opportunity for a complete mindset shift for companies—away from selling products and towards selling experiences. It’s the best way to build a sustainable competitive advantage.

Last year, we saw some truly innovative stuff happen in the world of UX. The biggest one, perhaps—and our favorite here at CareerFoundry—was Pokémon Go, the augmented reality game from Nintendo that became the top-grossing app in the US within 13 hours of its release and got 50.2 million people all over the world to walk outside and run into things.